Strategic Plan 2020-2025

In Australia the health and wellbeing of our children and young people is at crisis point. Play is essential because it provides the foundations of physical literacy in order to establish healthy habits that last a lifetime, so every person in Australia can experience optimal health and wellbeing. Play Australia’s vision is to see a connected and healthy Australia where PLAY is a part of everyone’s daily life. We believe PLAY is essential because it provides us all with our physical, social, mental and emotional foundations, in order to establish healthy habits in our children and young people that last a lifetime, so we can all experience optimal health and wellbeing.
When we consider that only 1 in 3 Australian children engage in free play outdoors daily and the overall health of Australians is at all time low levels, it is of great concern. We all have a responsibility to act now, to help our children PLAY TODAY so we can all experience a better tomorrow.
Our Strategic Plan 2020–25 sets out our bold new game plan to build PLAY in Australia. Our approach builds on our organization’s rich 105 year history and sets out a clear and exciting path into the future – to position PLAY as a national health priority and ensure every Australian values play, supports play and accesses places to play every day. Over the next five years we will continue to celebrate and foster all the things we love about Play Australia, such as our enduring connections to the people and organisations who have helped our wide-reaching work to date. Looking forward we will seek to take greater risks and forge new partnerships to broaden our play impact, to benefit all children, young people and adults, particularly those who need more support to PLAY. We are excited about our bold new game plan to build PLAY in Australia and we welcome you to not only read this plan, but to join us in our mission to promote the value of PLAY and support all Australians to PLAY every day.