Great Sandy Region Tourism Market Analysis

Industry forecasts and marketing targets imply that the tourism industry in Australia will experience continued growth over the next decade. The Great Sandy Region is an emerging holiday destination with unique environmental attractions.

The National Centre for Studies in Travel and Tourism (NCSTT) estimates that over 1 million visitors stayed in the Great Sandy Region in 1992/93. By the year 2000 the number of visitors is projected to reach between 1.4 and 1.6 million.

Strategic tourism planning is a key tool in the process of encouraging and managing future tourism activity. To this end, the Department of Environment and Heritage commissioned the NCSTT to undertake a Tourism Market Analysis of the Great Sandy Region.

This Tourism Market Analysis provides indications of the size, characteristics and economic benefits of present and future tourism growth in the Great Sandy Region.



Geographic Coverage



Copyright Owner: State of Queensland


Queensland Department of Environment and Heritage