DestinationQ is a partnership agreement between the Queensland Government and the state’s tourism industry which recognises tourism as one of the four pillars of the economy. In December 2012, the Queensland Government released the first DestinationQ Blueprint 2012-2015. This DestinationQ Blueprint 2012-2015 outlines how DestinationQ will be implemented to the end of 2015, the first major milestone in reaching the 2020 target for the industry.