No longer a niche market, ecotourism is now one of Queensland’s greatest competitive advantages. This draft Queensland Ecotourism Plan 2013–2020 (the Plan) seeks to provide tourism operators, government and other stakeholders with clear direction on how Queensland will leverage its competitive advantage to become a bold, innovative, world leader in ecotourism.
This Plan is a key initiative of the Queensland Government in partnership with the tourism industry arising from the inaugural DestinationQ forum and Partnership Agreement and it aligns with the Drive Tourism Strategy.